Toshiba has launched two outstanding ads in order to promote its new REGZA SV LCD TV and other of their products. The first ad features a chair. The poor thing (that, by the way, cost about £2,500) was roped to a helium balloon and shot with a Toshiba camera while it reached 98,268 feet above the ground. The other stunning ad shows 10 people captured in slow motion. By manipulating "snapshots of time" the first "time sculpture" is created.